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COMMITTED TO EXPAND YOUR COMMUNICATION ACROSS AFRICA
COMMITTED TO EXPAND YOUR COMMUNICATION ACROSS AFRICA
La Strat Consulting was founded by a passionate Media and Marketing executive who wanted to provide the highest caliber of market implementation through strong and effective communication strategies. Through her experience teaching French in the USA and creating communication strategies in Africa, USA, and France for international and local companies, she came to realize that companies would tend to copy and paste a winning strategy that would work in one market with the hope of succeeding in a new market with negative results.
Having developed expertise in the Francophone African market, with a deep understanding of audience interest, Gaelle believes in the importance of understanding and using cultural nuances to craft compelling communication strategies for companies looking to expand their business overseas.
Over her experience as a Marketing and Media Executive, she has helped 100+ companies such as Yves Rocher, Sanofi, L'Oreal develop and implement their communication and grow their business in Africa.
MEET THE FOUNDER
Gaëlle
Gaëlle, born and raised in France with French and African heritage, gained valuable experience in cultural nuances while teaching French to international students at the University of Delaware and Saint Andrew's Boarding school. She holds Master's degrees from both the University of Caen and the University of Delaware, as well as a Master's degree in International Business from Caen Business School.
She launched her career in Marketing and Communications at France Télévisions Publicité, focusing on media strategies for the French market. Gaëlle joined Canal+ Group for 5 years where she specialized in the African market and African Diaspora, helping companies navigate cultural complexities with tailored communication strategies. In 2023, she moved to Washington, D.C., where she successfully revamped a local company's marketing strategy.
Gaëlle’s diverse background and expertise in international markets enable her to lead La Strat Consulting in providing market analysis, media recommendations, and innovative content solutions, fostering effective intercultural communication.
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